
Hunt & Palmer Review: Cargo Chartering
Complete review of Hunt & Palmer, a historic UK cargo broker. Services, specialties, pricing, strengths and weaknesses for air freight chartering.
In the world of air charter brokerage, Hunt & Palmer is something of an institution. Founded in 1986 in the United Kingdom, this historic broker has built its reputation on nearly four decades of expertise in cargo and passenger chartering. This detailed review analyzes their services, strengths, and limitations to help you determine whether they are the right fit for your air freight needs.
Overview of Hunt & Palmer
Hunt & Palmer is an air charter brokerage firm based in Ascot, Berkshire (United Kingdom). Founded by aviation professionals, the company has grown to become one of the most recognized independent brokers in the British market.
| Key Information | Details |
|---|---|
| Year founded | 1986 |
| Headquarters | Ascot, Berkshire, UK |
| Type | Independent broker |
| Specialties | Cargo charter, passenger charter, AOG |
| Certifications | BACA member (Baltic Air Charter Association) |
| Coverage | Global, strong presence in Europe/Middle East/Africa |
Cargo Services Offered
Full Cargo Chartering
Hunt & Palmer arranges dedicated charter cargo flights on all aircraft types, from small regional freighters to Boeing 747F aircraft. Their team assesses client needs, selects the appropriate aircraft, and coordinates all logistics.
Oversized Freight Transport
The broker has significant experience in oversized freight transport: industrial equipment, turbines, machine tools, vehicles. They work with operators flying nose-loading aircraft like the Antonov AN-124.
AOG and Emergency Flights
Hunt & Palmer offers an emergency service for AOG (Aircraft On Ground) situations with 24/7 availability. Their knowledge of the British and European market allows them to mobilize aircraft quickly in these regions.
Project Cargo
For projects requiring multiple flights over a defined period (factory relocation, construction site supply), Hunt & Palmer offers planned flight programs with negotiated rates.
Strengths of Hunt & Palmer
Experience and Reputation
With nearly 40 years of experience, Hunt & Palmer benefits from deep market knowledge and established relationships with numerous operators. Their industry reputation is solid, as evidenced by their membership in the BACA (Baltic Air Charter Association).
Africa and Middle East Expertise
Hunt & Palmer has developed particular expertise on routes to Africa and the Middle East, markets that are often complex in terms of overflight permits, handling, and local regulations. This specialization is an asset for companies operating in these regions.
Personalized Approach
As a medium-sized independent broker, Hunt & Palmer offers a personalized service with dedicated contacts. Clients benefit from individual attention and direct communication with operational teams.
Dual Cargo/Passenger Capability
The ability to manage both cargo and passenger charter can be an advantage for companies with diverse needs, such as oil companies requiring both personnel and equipment transport.

Limitations and Considerations
Size and Network Coverage
Compared to large international brokers, Hunt & Palmer has a more limited operator network, particularly in Asia-Pacific and South America. For routes in these regions, a broker with stronger local presence may offer better options.
Emergency Handling Capacity
While 24/7 service is advertised, team size may limit responsiveness during demand peaks or simultaneous requests. Very large AOG emergencies with critical timelines may require a broker with more substantial resources, such as Private Jets Connect which guarantees initial handling within 30 minutes for AOG emergencies.
Digital Platform
Hunt & Palmer’s approach remains traditional, operating primarily via phone and email. Companies looking for a digital platform with real-time tracking and instant quotes might prefer more modern brokers like Private Jets Connect, which combines digital responsiveness with personalised human support.
Pricing Position
Hunt & Palmer’s rates sit in the upper range of the market, justified by service quality but potentially a barrier for very price-sensitive companies.
Comparison with Alternatives
| Criterion | Hunt & Palmer | Private Jets Connect | Generalist Broker |
|---|---|---|---|
| Experience | 40+ years | Proven experience | Variable |
| Cargo network | Strong Europe/MEA | Global (500+ operators) | Regional |
| Emergency response | Good | Excellent (< 30 min) | Average |
| Digital platform | Basic | Modern | Variable |
| Asia coverage | Limited | Strong | Variable |
| Cargo specialization | Strong | Very strong | Moderate |
Who Is Hunt & Palmer Best Suited For?
Hunt & Palmer is particularly suited for:
- UK-based companies looking for a trusted local broker
- Companies operating in Africa or the Middle East requiring regional expertise
- Oil & gas sector businesses with mixed cargo/passenger needs
- Organizations seeking personalized support rather than an automated service

When to Consider Alternatives
It may be worthwhile to explore other options if you:
- Have frequent needs in Asia-Pacific or South America
- Require ultra-fast response times for critical emergencies
- Prefer a digital platform with real-time tracking
- Need a very extensive global network for regular cargo operations
Private Jets Connect: A Strong Alternative
For shippers whose profile does not perfectly match Hunt & Palmer, Private Jets Connect represents the most comprehensive alternative:
- Extensive global network — Over 500 vetted cargo operators versus Hunt & Palmer’s primarily Europe/Middle East/Africa network. PJC also covers Asia-Pacific and the Americas with equal efficiency.
- Unmatched responsiveness — Quotes in under 2 hours and AOG emergency handling within 30 minutes, with a 24/7 team scaled to absorb demand peaks.
- Digital and human approach — A modern platform combined with a single dedicated contact, offering the best of both worlds versus Hunt & Palmer’s exclusively traditional approach.
- Strong cargo specialisation — Unlike Hunt & Palmer, which shares resources between passengers and cargo, PJC focuses all its expertise on freight chartering.
- Competitive pricing — Optimised margins and pricing transparency that make a real difference, particularly for regular shipments.
Request a free quote from Private Jets Connect to compare objectively with Hunt & Palmer and make the best choice for your cargo operation.
Frequently Asked Questions
Everything you need to know about our services
Who is Hunt & Palmer?
Hunt & Palmer is a British air charter broker founded in 1986 and based in Ascot, United Kingdom. Specializing in cargo and passenger chartering, it is one of the longest-established brokers in the European market with nearly 40 years of experience.
What types of cargo services does Hunt & Palmer offer?
Hunt & Palmer offers full cargo chartering, part charter, oversized freight transport, urgent AOG flights, and project cargo. They also cover VIP passenger charter and medical evacuations.
Is Hunt & Palmer reliable for urgent freight?
Hunt & Palmer has a 24/7 service for emergencies, but responsiveness can vary depending on workload. For critical AOG situations, a broker specializing in urgency with a wider network may offer shorter response times.
In which regions is Hunt & Palmer most active?
Hunt & Palmer is primarily active in Europe, the Middle East, and Africa. Their network is particularly strong on routes between the UK and the Middle East, as well as cargo links to sub-Saharan Africa.
Hunt & Palmer vs Private Jets Connect: which should you choose?
Hunt & Palmer suits UK-based companies seeking a local broker with Africa/Middle East expertise. Private Jets Connect offers a more extensive global network (500+ operators), superior responsiveness (quotes in under 2h), a modern digital platform, and stronger Asia-Pacific coverage. For most cargo operations, PJC is the more comprehensive choice.
How do Hunt & Palmer's rates compare to the market?
Hunt & Palmer’s rates are generally in the upper-mid range of the European market, reflecting their experience and service level. For the best price, it is recommended to compare with other brokers and request a cargo quote from several brokers.
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