
Digital marketplace, shared flights and alternatives
XO: our full review
The Vista group's digital marketplace: app-based booking, shared flights, memberships and alternatives worth knowing.

About XO
XO is the digital marketplace for private aviation within the Vista Global group, founded by Thomas Flohr — the same group as VistaJet. Launched by combining the operational expertise of XOJET and the technology developed by JetSmarter, XO positions itself as the “tech-first” gateway to private flying: everything is booked from a mobile app, in seconds, across tens of thousands of routes.
The platform provides access to more than 2,000 selected aircraft, including the Vista Members fleet (from super-midsize to ultra-long-range). Worth noting: XO is not a direct carrier, but operates as a broker and public charter operator.
The XO model: digital and shared flights
XO distinguishes itself through two key concepts:
- Instant app-based booking: quotes, contracts and payment are all handled from the mobile, with advisors available 24/7.
- Shared flights: you can create a flight and resell unused seats (earning credits back), or buy a seat on an existing shared flight — a sharing-economy approach that reduces the bill.
Three membership tiers exist (including Signature Access, designed for business travelers flying more than 25 hours per year), though the app remains usable in pay-as-you-go mode.
XO’s strengths
Cutting-edge technology: one of the best booking apps in the sector.
Shared flights: a smart way to reduce the cost of a private flight.
Vista backing: access to a branded fleet and worldwide coverage.
No mandatory commitment: pay-as-you-go remains an option.
Points to consider
Ecosystem logic: XO naturally steers toward the Vista fleet, with less neutrality than an independent broker.
Highly digital experience: convenient, but less personalized human advice than a dedicated broker.
Shared flights = constraints: schedules and routes are dictated by the flight created by another member.
Who is XO recommended for?
XO suits tech-savvy travelers who want to book from their mobile, experiment with shared flights to optimize cost, and remain within the Vista ecosystem.
Private Jets Connect: the human, independent alternative
Compared with XO’s fully digital approach, Private Jets Connect bets on the relationship:
- A single dedicated point of contact, reachable and responsive.
- Complete neutrality: as a broker, we compare every operator with no bias.
- Every type of aircraft and transparent pricing.
- True bespoke service for every trip, beyond what an app can offer.
Request a free quote from Private Jets Connect.
Verdict and rating
XO is an excellent digital marketplace, ideal for booking quickly and exploring shared flights, backed by the power of Vista. For human, bespoke and genuinely neutral service, an independent broker like Private Jets Connect retains the edge.
| Criterion | Rating |
|---|---|
| Technology & app | 10/10 |
| Shared flights | 9/10 |
| Coverage & fleet | 8/10 |
| Personalized human guidance | 7/10 |
| Neutrality (independence) | 6/10 |
| Overall rating | 8/10 |
XO’s official website is available at flyxo.com.
Frequently Asked Questions
Everything you need to know about our services
What exactly is XO?
XO is the digital marketplace for private aviation within the Vista Global group (the same group as VistaJet). Born from the merger of XOJET and the JetSmarter technology, it enables users to book a private flight or a shared seat in seconds via an app, with access to more than 2,000 aircraft.
How do XO shared flights work?
XO allows you to create a flight and resell unused seats (earning credits), or to buy a seat on an existing shared flight. It is a sharing-economy approach that reduces the cost of a private flight.
Do you need to be a member to use XO?
No. Booking is possible in pay-as-you-go mode. Memberships (including Signature Access) add guaranteed availability, preferential rates, seat sharing and concierge services.
XO or Private Jets Connect: which to choose?
XO appeals to those who favour a fully digital approach and shared flights within the Vista ecosystem. Private Jets Connect, as an independent broker, prioritizes personalized human guidance, a single dedicated point of contact and complete neutrality across operators. Choose based on your profile.





