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Background

Digital marketplace, shared flights and alternatives

XO: our full review

The Vista group's digital marketplace: app-based booking, shared flights, memberships and alternatives worth knowing.

Quick facts

XO

TypeDigital marketplace · broker Founded2018 HeadquartersVista Group (Dubai)
8/10 Overall rating
8 min read· Published on June 6, 2026
Key takeaways
XO is the digital marketplace of the Vista group (VistaJet), enabling users to book a jet or a shared seat via an app, with access to more than 2,000 aircraft. Ideal for tech-savvy travelers and shared flights, but less neutral than an independent broker. Rating: 8/10.

About XO

XO is the digital marketplace for private aviation within the Vista Global group, founded by Thomas Flohr — the same group as VistaJet. Launched by combining the operational expertise of XOJET and the technology developed by JetSmarter, XO positions itself as the “tech-first” gateway to private flying: everything is booked from a mobile app, in seconds, across tens of thousands of routes.

The platform provides access to more than 2,000 selected aircraft, including the Vista Members fleet (from super-midsize to ultra-long-range). Worth noting: XO is not a direct carrier, but operates as a broker and public charter operator.

The XO model: digital and shared flights

XO distinguishes itself through two key concepts:

  • Instant app-based booking: quotes, contracts and payment are all handled from the mobile, with advisors available 24/7.
  • Shared flights: you can create a flight and resell unused seats (earning credits back), or buy a seat on an existing shared flight — a sharing-economy approach that reduces the bill.

Three membership tiers exist (including Signature Access, designed for business travelers flying more than 25 hours per year), though the app remains usable in pay-as-you-go mode.

XO’s strengths

Cutting-edge technology: one of the best booking apps in the sector.

Shared flights: a smart way to reduce the cost of a private flight.

Vista backing: access to a branded fleet and worldwide coverage.

No mandatory commitment: pay-as-you-go remains an option.

Points to consider

Ecosystem logic: XO naturally steers toward the Vista fleet, with less neutrality than an independent broker.

Highly digital experience: convenient, but less personalized human advice than a dedicated broker.

Shared flights = constraints: schedules and routes are dictated by the flight created by another member.

XO suits tech-savvy travelers who want to book from their mobile, experiment with shared flights to optimize cost, and remain within the Vista ecosystem.

Private Jets Connect: the human, independent alternative

Compared with XO’s fully digital approach, Private Jets Connect bets on the relationship:

  • A single dedicated point of contact, reachable and responsive.
  • Complete neutrality: as a broker, we compare every operator with no bias.
  • Every type of aircraft and transparent pricing.
  • True bespoke service for every trip, beyond what an app can offer.

Request a free quote from Private Jets Connect.

Verdict and rating

XO is an excellent digital marketplace, ideal for booking quickly and exploring shared flights, backed by the power of Vista. For human, bespoke and genuinely neutral service, an independent broker like Private Jets Connect retains the edge.

CriterionRating
Technology & app10/10
Shared flights9/10
Coverage & fleet8/10
Personalized human guidance7/10
Neutrality (independence)6/10
Overall rating8/10

XO’s official website is available at flyxo.com.

The independent alternative

Why choose Private Jets Connect

Guaranteed security and confidentiality

Maximum protection of your data and travel in complete discretion

Access to over 5,000 available jets

The world's largest fleet at your disposal

24/7 Service with a dedicated advisor

Personalised assistance at any time, anywhere in the world

Negotiated rates, no hidden fees

Total transparency and best prices guaranteed

FAQ

Frequently Asked Questions

Everything you need to know about our services

01

What exactly is XO?

XO is the digital marketplace for private aviation within the Vista Global group (the same group as VistaJet). Born from the merger of XOJET and the JetSmarter technology, it enables users to book a private flight or a shared seat in seconds via an app, with access to more than 2,000 aircraft.

02

How do XO shared flights work?

XO allows you to create a flight and resell unused seats (earning credits), or to buy a seat on an existing shared flight. It is a sharing-economy approach that reduces the cost of a private flight.

03

Do you need to be a member to use XO?

No. Booking is possible in pay-as-you-go mode. Memberships (including Signature Access) add guaranteed availability, preferential rates, seat sharing and concierge services.

04

XO or Private Jets Connect: which to choose?

XO appeals to those who favour a fully digital approach and shared flights within the Vista ecosystem. Private Jets Connect, as an independent broker, prioritizes personalized human guidance, a single dedicated point of contact and complete neutrality across operators. Choose based on your profile.

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